Japanese Global Strategy Overseas Operations and Global Marketing /

• Main Author: Yamazaki, Katsuo (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2019.
• Edition: 1st ed. 2019.
• Subjects: International business enterprises.; Asia-Economic conditions.; Leadership.; Asian Business.; Business Strategy/Leadership.; Asian Economics.

This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today's business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirica...