Perspectives on Consumer Choice From Behavior to Action, from Action to Agency /
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose amon...
Κύριος συγγραφέας: | Foxall, Gordon R. (Συγγραφέας) |
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Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2016.
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
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