Perspectives on Consumer Choice From Behavior to Action, from Action to Agency /

• Κύριος συγγραφέας: Foxall, Gordon R. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
• Θέματα: Business.; Marketing.; Neuropsychology.; Business and Management.; Industrial and Organizational Psychology.

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose amon...

Πίνακας περιεχομένων:

• Introduction
• Chapter 1 Explaining Consumer Choice
• Chapter 2 Consumer Choice as Behavior
• Chapter 3 Beyond Behaviorism
• Chapter 4 The Ascription of Intentionality
• Chapter 5 Intentional Psychologies
• Chapter 6 Consumer Choice as Action
• Chapter 7 Consumer Choice as Decision: Micro-Cognitive Psychology
• Chapter 8 Consumer Choice as Decision: Macro-Cognitive Psychology
• Chapter 9 Consumer Choice as Decision: Meso-Cognitive Psychology
• Chapter 10 Consumer Choice as Agency
• Bibliography
• Index.