Perspectives on Consumer Choice From Behavior to Action, from Action to Agency /

• Main Author: Foxall, Gordon R. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
• Subjects: Business.; Marketing.; Neuropsychology.; Business and Management.; Industrial and Organizational Psychology.

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose amon...