Calkins, T. (2012). Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks. Palgrave Macmillan US : Imprint: Palgrave Macmillan.
Παραπομπή σε μορφή Chicago (17η εκδ.)Calkins, Tim. Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks. New York: Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
Παραπομπή σε μορφή MLA (8th εκδ.)Calkins, Tim. Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks. Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
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