Defending Your Brand How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks /

Defending Your Brand How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks /

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a we...

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Bibliographic Details
Main Author: Calkins, Tim (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
Subjects:
Business.
Marketing.
Market research.
Management.
Leadership.
Organization.
Planning.
Business and Management.
Business Strategy/Leadership.
Market Research/Competitive Intelligence.
Online Access:Full Text via HEAL-Link
Description
Summary:Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
Physical Description:IX, 294 p. online resource.
ISBN:9781137511867

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