Defending Your Brand How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks /

Defending Your Brand How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks /

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a we...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Calkins, Tim (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
Θέματα:
Business.
Marketing.
Market research.
Management.
Leadership.
Organization.
Planning.
Business and Management.
Business Strategy/Leadership.
Market Research/Competitive Intelligence.
Διαθέσιμο Online:Full Text via HEAL-Link
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100 1 |a Calkins, Tim.  |e author. 
245 1 0 |a Defending Your Brand  |h [electronic resource] :  |b How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks /  |c by Tim Calkins. 
264 1 |a New York :  |b Palgrave Macmillan US :  |b Imprint: Palgrave Macmillan,  |c 2012. 
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520 |a Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more. 
650 0 |a Business. 
650 0 |a Marketing. 
650 0 |a Market research. 
650 0 |a Management. 
650 0 |a Leadership. 
650 0 |a Organization. 
650 0 |a Planning. 
650 1 4 |a Business and Management. 
650 2 4 |a Business Strategy/Leadership. 
650 2 4 |a Management. 
650 2 4 |a Marketing. 
650 2 4 |a Organization. 
650 2 4 |a Market Research/Competitive Intelligence. 
710 2 |a SpringerLink (Online service) 
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776 0 8 |i Printed edition:  |z 9780230340343 
856 4 0 |u http://dx.doi.org/10.1007/978-1-137-51186-7  |z Full Text via HEAL-Link 
912 |a ZDB-2-SBE 
950 |a Business and Economics (Springer-11643) 

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