Empathetic Marketing How to Satisfy the 6 Core Emotional Needs of Your Customers /

• Main Author: Ingwer, Mark (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
• Subjects: Business.; Marketing.; Market research.; Public relations.; Leadership.; Operations research.; Decision making.; Community psychology.; Environmental psychology.; Business and Management.; Business Strategy/Leadership.; Operation Research/Decision Theory.; Community and Environmental Psychology.; Market Research/Competitive Intelligence.; Corporate Communication/Public Relations.
• Physical Description: XIV, 235 p. online resource.
• ISBN: 9781137512000

With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.