Empathetic Marketing How to Satisfy the 6 Core Emotional Needs of Your Customers /

• Κύριος συγγραφέας: Ingwer, Mark (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
• Θέματα: Business.; Marketing.; Market research.; Public relations.; Leadership.; Operations research.; Decision making.; Community psychology.; Environmental psychology.; Business and Management.; Business Strategy/Leadership.; Operation Research/Decision Theory.; Community and Environmental Psychology.; Market Research/Competitive Intelligence.; Corporate Communication/Public Relations.
• Φυσική περιγραφή: XIV, 235 p. online resource.
• ISBN: 9781137512000

With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.