|
|
|
|
| LEADER |
02192nam a22005415i 4500 |
| 001 |
978-1-137-51200-0 |
| 003 |
DE-He213 |
| 005 |
20170701084552.0 |
| 007 |
cr nn 008mamaa |
| 008 |
170701s2012 xxu| s |||| 0|eng d |
| 020 |
|
|
|a 9781137512000
|9 978-1-137-51200-0
|
| 024 |
7 |
|
|a 10.1007/978-1-137-51200-0
|2 doi
|
| 040 |
|
|
|d GrThAP
|
| 050 |
|
4 |
|a HD28-70
|
| 072 |
|
7 |
|a KJC
|2 bicssc
|
| 072 |
|
7 |
|a BUS041000
|2 bisacsh
|
| 082 |
0 |
4 |
|a 658.4092
|2 23
|
| 100 |
1 |
|
|a Ingwer, Mark.
|e author.
|
| 245 |
1 |
0 |
|a Empathetic Marketing
|h [electronic resource] :
|b How to Satisfy the 6 Core Emotional Needs of Your Customers /
|c by Mark Ingwer.
|
| 264 |
|
1 |
|a New York :
|b Palgrave Macmillan US :
|b Imprint: Palgrave Macmillan,
|c 2012.
|
| 300 |
|
|
|a XIV, 235 p.
|b online resource.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 347 |
|
|
|a text file
|b PDF
|2 rda
|
| 520 |
|
|
|a With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.
|
| 650 |
|
0 |
|a Business.
|
| 650 |
|
0 |
|a Marketing.
|
| 650 |
|
0 |
|a Market research.
|
| 650 |
|
0 |
|a Public relations.
|
| 650 |
|
0 |
|a Leadership.
|
| 650 |
|
0 |
|a Operations research.
|
| 650 |
|
0 |
|a Decision making.
|
| 650 |
|
0 |
|a Community psychology.
|
| 650 |
|
0 |
|a Environmental psychology.
|
| 650 |
1 |
4 |
|a Business and Management.
|
| 650 |
2 |
4 |
|a Business Strategy/Leadership.
|
| 650 |
2 |
4 |
|a Marketing.
|
| 650 |
2 |
4 |
|a Operation Research/Decision Theory.
|
| 650 |
2 |
4 |
|a Community and Environmental Psychology.
|
| 650 |
2 |
4 |
|a Market Research/Competitive Intelligence.
|
| 650 |
2 |
4 |
|a Corporate Communication/Public Relations.
|
| 710 |
2 |
|
|a SpringerLink (Online service)
|
| 773 |
0 |
|
|t Springer eBooks
|
| 776 |
0 |
8 |
|i Printed edition:
|z 9780230340275
|
| 856 |
4 |
0 |
|u http://dx.doi.org/10.1007/978-1-137-51200-0
|z Full Text via HEAL-Link
|
| 912 |
|
|
|a ZDB-2-SBE
|
| 950 |
|
|
|a Business and Economics (Springer-11643)
|
