Spinning into Control Improvising the Sustainable Startup /

• Main Author: Kornel, Amiel (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2018.
• Edition: 1st ed. 2018.
• Subjects: Small business.; Business.; Management.; Industrial management.; Small Business.; Popular Science in Business and Management.; Innovation/Technology Management.

Could everything we've learned about entrepreneurship simply be wrong? There is no shortage of how-to books with 'manual' in the title, and articles promising 'The 7 [or 6 or 10] key traits of successful entrepreneurs', which breed an infectious optimism all too often quashe...

Table of Contents:

• 1. Ode to the venture craftsman
• 2. Mastering the art of tinkering
• 3. Mastering the art of conversation
• 4. Mastering the art of wandering
• 5. The improvisational startup
• 6. Making do
• 7. Making new
• 8. Blending art and science
• 9. Epilogue- The failsafe entrepreneur. .