Product Innovation in the Global Fashion Industry

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Jin, Byoungho (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Cedrola, Elena (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: New York : Palgrave Macmillan US : Imprint: Palgrave Pivot, 2018.
• Έκδοση: 1st ed. 2018.
• Σειρά: Palgrave Studies in Practice: Global Fashion Brand Management ,
• Θέματα: Marketing.; Production management.; Management.; Industrial management.; Production.; Innovation/Technology Management.

This volume explores the essence of the fashion evolution has been constant innovation, which is the utilization of new ideas to produce new products, processes, services or business practices. As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, rea...