Product Innovation in the Global Fashion Industry

• Corporate Author: SpringerLink (Online service)
• Other Authors: Jin, Byoungho (Editor, http://id.loc.gov/vocabulary/relators/edt), Cedrola, Elena (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: New York : Palgrave Macmillan US : Imprint: Palgrave Pivot, 2018.
• Edition: 1st ed. 2018.
• Series: Palgrave Studies in Practice: Global Fashion Brand Management ,
• Subjects: Marketing.; Production management.; Management.; Industrial management.; Production.; Innovation/Technology Management.

This volume explores the essence of the fashion evolution has been constant innovation, which is the utilization of new ideas to produce new products, processes, services or business practices. As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, rea...