| Περίληψη: | "This book highlights the managerial implications related to reducing the operation costs and improving the customer service. The theoretical framework of process innovation is supported by case studies from different perspectives. An interesting to read for both scholars and practitioners." -Riccardo Resciniti, Full Professor of International Management and Marketing, University of Sannio, Italy and President, Società Italiana Marketing Process innovations - an improved way of doing things - help firms achieve higher-level performance by reducing the time and cost to produce a product or perform a service, and increasing productivity and growth. This book provides a comprehensive examination of process innovations occurring in the global fashion industry, with a focus on fashion brands from USA, Italy, and Japan. It offers practical insights for enhancing efficiency in the supply chain as well as management process such as work routines, information flow, and organization structures. Using case analyses, this book will help readers to grasp how successful fashion companies optimize their operations and advance their competitive position by integrating process innovations into their supply chain and management systems. .
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