Process Innovation in the Global Fashion Industry

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Jin, Byoungho Ellie (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Cedrola, Elena (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: New York : Palgrave Macmillan US : Imprint: Palgrave Pivot, 2019.
• Έκδοση: 1st ed. 2019.
• Σειρά: Palgrave Studies in Practice: Global Fashion Brand Management ,
• Θέματα: Marketing.; Management.; Industrial management.; Production management.; Innovation/Technology Management.; Operations Management.

"This book highlights the managerial implications related to reducing the operation costs and improving the customer service. The theoretical framework of process innovation is supported by case studies from different perspectives. An interesting to read for both scholars and practitioners.&quo...