Process Innovation in the Global Fashion Industry

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Jin, Byoungho Ellie (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Cedrola, Elena (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: New York : Palgrave Macmillan US : Imprint: Palgrave Pivot, 2019.
• Έκδοση: 1st ed. 2019.
• Σειρά: Palgrave Studies in Practice: Global Fashion Brand Management ,
• Θέματα: Marketing.; Management.; Industrial management.; Production management.; Innovation/Technology Management.; Operations Management.

"This book highlights the managerial implications related to reducing the operation costs and improving the customer service. The theoretical framework of process innovation is supported by case studies from different perspectives. An interesting to read for both scholars and practitioners.&quo...

Πίνακας περιεχομένων:

• 1. Process Innovation: Hidden Secret to Success and Efficiency
• 2. Patrizia Pepe: Unconventional Innovation and Integration in Fashion Supply Chain
• 3. MUJI: Brand Concept Creates Process Innovation
• 4. Arena Water Instinct: Process Innovation Built-in the Company DNA
• 5. Trunk Club: Revolutionizing the Retail Model in Fashion.