Sustainable Growth in Global Markets Strategic Choices and Managerial Implications /

• Main Author: Rajagopal (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
• Subjects: Business.; Marketing.; Leadership.; Organization.; Planning.; Management.; Industrial management.; International business enterprises.; International economics.; Business and Management.; International Business.; Business Strategy/Leadership.; International Economics.; Innovation/Technology Management.

Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. It covers complex elements of market management, analysing behavioural theories such as theory of comparative advantage, theories of macro and micr...