The Co-Creation Edge Harnessing Big Data to Transform Sales and Procurement for Business Innovation /

• Main Authors: Gouillart, Francis (Author), Quancard, Bernard (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016.
• Subjects: Business.; Business logistics.; Industrial procurement.; Business and Management.; Procurement.; Supply Chain Management.

Rapid changes in business along with better informed customers threaten the traditional sales and procurement process. Thousands of sales and procurement people are threatened with extinction, yet all is not destined to be doom and gloom. A new way of partnering between these two roles can, in fact,...