The Intuitive Customer 7 Imperatives For Moving Your Customer Experience to the Next Level /
Consumers are unreasonable – but they're not stupid. We all like to think we make rational choices. But thirty years' of research has shown that what we actually do is make instinctive, 'gut' choices and then reverse engineer a set of rational criteria to justify that choice in o...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2016.
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| Online Access: | Full Text via HEAL-Link |
