The Intuitive Customer 7 Imperatives For Moving Your Customer Experience to the Next Level /

• Κύριοι συγγραφείς: Shaw, Colin (Συγγραφέας), Hamilton, Ryan (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
• Θέματα: Business.; Marketing.; Market research.; Leadership.; Organization.; Planning.; Development economics.; Economic sociology.; Business and Management.; Organizational Studies, Economic Sociology.; Business Strategy/Leadership.; Development Economics.; Market Research/Competitive Intelligence.

Consumers are unreasonable – but they're not stupid. We all like to think we make rational choices. But thirty years' of research has shown that what we actually do is make instinctive, 'gut' choices and then reverse engineer a set of rational criteria to justify that choice in o...