The Intuitive Customer 7 Imperatives For Moving Your Customer Experience to the Next Level /

• Main Authors: Shaw, Colin (Author), Hamilton, Ryan (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
• Subjects: Business.; Marketing.; Market research.; Leadership.; Organization.; Planning.; Development economics.; Economic sociology.; Business and Management.; Organizational Studies, Economic Sociology.; Business Strategy/Leadership.; Development Economics.; Market Research/Competitive Intelligence.

Consumers are unreasonable – but they're not stupid. We all like to think we make rational choices. But thirty years' of research has shown that what we actually do is make instinctive, 'gut' choices and then reverse engineer a set of rational criteria to justify that choice in o...