Green Marketing: A Case Study of the Sub-Industry in Turkey

Green Marketing: A Case Study of the Sub-Industry in Turkey

Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.

Bibliographic Details
Main Author: Kirgiz, Ayca Can (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Pivot, 2016.
Subjects:
Business.
Marketing.
Industrial management > Environmental aspects.
International business enterprises.
Business ethics.
Environmental economics.
Business and Management.
International Business.
Business Ethics.
Corporate Environmental Management.
Environmental Economics.
Sustainability Management.
Online Access:Full Text via HEAL-Link
Description
Summary:Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.
Physical Description:XVIII, 153 p. online resource.
ISBN:9781137535894

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