Green Marketing: A Case Study of the Sub-Industry in Turkey

Green Marketing: A Case Study of the Sub-Industry in Turkey

Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Kirgiz, Ayca Can (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: London : Palgrave Macmillan UK : Imprint: Palgrave Pivot, 2016.
Θέματα:
Business.
Marketing.
Industrial management > Environmental aspects.
International business enterprises.
Business ethics.
Environmental economics.
Business and Management.
International Business.
Business Ethics.
Corporate Environmental Management.
Environmental Economics.
Sustainability Management.
Διαθέσιμο Online:Full Text via HEAL-Link
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264 1 |a London :  |b Palgrave Macmillan UK :  |b Imprint: Palgrave Pivot,  |c 2016. 
300 |a XVIII, 153 p.  |b online resource. 
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520 |a Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies. 
650 0 |a Business. 
650 0 |a Marketing. 
650 0 |a Industrial management  |x Environmental aspects. 
650 0 |a International business enterprises. 
650 0 |a Business ethics. 
650 0 |a Environmental economics. 
650 1 4 |a Business and Management. 
650 2 4 |a Marketing. 
650 2 4 |a International Business. 
650 2 4 |a Business Ethics. 
650 2 4 |a Corporate Environmental Management. 
650 2 4 |a Environmental Economics. 
650 2 4 |a Sustainability Management. 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer eBooks 
776 0 8 |i Printed edition:  |z 9781349710485 
856 4 0 |u http://dx.doi.org/10.1057/9781137535894  |z Full Text via HEAL-Link 
912 |a ZDB-2-BUM 
950 |a Business and Management (Springer-41169) 

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