International Marketing of Higher Education

• Corporate Author: SpringerLink (Online service)
• Other Authors: Wu, Terry (Editor), Naidoo, Vik (Editor)
• Format: Electronic eBook
• Language: English
• Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016.
• Subjects: Education.; Marketing.; Higher education.; Higher Education.

This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education....