International Marketing of Higher Education

International Marketing of Higher Education

This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education....

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Άλλοι συγγραφείς:	Wu, Terry (Επιμελητής έκδοσης), Naidoo, Vik (Επιμελητής έκδοσης)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016.
Θέματα:	Education. Marketing. Higher education. Higher Education.
Διαθέσιμο Online:	Full Text via HEAL-Link

Παρόμοια τεκμήρια

Higher Education
Έκδοση: (2008)

Quality in Higher Education
Έκδοση: (2011)

Reform of Higher Education in Europe
Έκδοση: (2011)

Philosophy’s Higher Education
ανά: Tubbs, Nigel
Έκδοση: (2005)

Internationalization of Higher Education An Analysis through Spatial, Network, and Mobilities Theories /
ανά: Larsen, Marianne A.
Έκδοση: (2016)

Higher Education, Meritocracy and Inequality in China
ανά: Liu, Ye
Έκδοση: (2016)

Exploring Learning & Teaching in Higher Education
Έκδοση: (2015)

Higher Education: Handbook of Theory and Research
Έκδοση: (2005)

The Dynamics of Change in Higher Education Expansion and Contraction in an Organisational Field /
ανά: Kyvik, Svein
Έκδοση: (2009)

Higher Education and Human Capital Re/thinking the Doctorate in America /
Έκδοση: (2011)

Differing Worldviews in Higher Education Two Scholars Argue Cooperatively About Justice Education /
ανά: Arrows, Four, κ.ά.
Έκδοση: (2011)

Cross-Border Higher Education and Quality Assurance Commerce, the Services Directive and Governing Higher Education /
Έκδοση: (2016)

The Market for Learning Leading Transparent Higher Education /
ανά: Coates, Hamish
Έκδοση: (2017)

Emerging International Dimensions in East Asian Higher Education
Έκδοση: (2014)

The Dialogue between Higher Education Research and Practice
Έκδοση: (2003)

Transdisciplinary Higher Education A Theoretical Basis Revealed in Practice /
Έκδοση: (2017)

Higher Education, Social Class and Social Mobility The Degree Generation /
ανά: Bathmaker, Ann-Marie, κ.ά.
Έκδοση: (2016)

Universities, Disruptive Technologies, and Continuity in Higher Education The Impact of Information Revolutions /
ανά: Moodie, Gavin
Έκδοση: (2016)

American National Identity, Policy Paradigms, and Higher Education A History of the Relationship between Higher Education and the United States, 1862–2015 /
ανά: Palmadessa, Allison L.
Έκδοση: (2017)

Higher Education in the Asia-Pacific Strategic Responses to Globalization /
Έκδοση: (2011)

The Forefront of International Higher Education A Festschrift in Honor of Philip G. Altbach /
Έκδοση: (2014)

Success in Higher Education Transitions to, within and from University /
Έκδοση: (2017)

Critical Approaches to Women and Gender in Higher Education
Έκδοση: (2017)

Modeling and Measuring Competencies in Higher Education Approaches to Challenges in Higher Education Policy and Practice /
ανά: Zlatkin-Troitschanskaia, Olga, κ.ά.
Έκδοση: (2017)

Black Studies and the Democratization of American Higher Education
ανά: Henry, Charles P.
Έκδοση: (2017)

Higher Education in the BRICS Countries Investigating the Pact between Higher Education and Society /
Έκδοση: (2015)

Mergers in Higher Education The Experience from Northern Europe /
Έκδοση: (2016)

Reforming Higher Education Public Policy Design and Implementation /
Έκδοση: (2014)

Mergers and Alliances in Higher Education International Practice and Emerging Opportunities /
Έκδοση: (2015)

Economics of Higher Education Background, Concepts, and Applications /
ανά: Toutkoushian, Robert K., κ.ά.
Έκδοση: (2016)

Transforming Higher Education A Comparative Study (2nd edition) /
Έκδοση: (2006)

Higher Education and Technological Acceleration The Disintegration of University Teaching and Research /
ανά: Hoofd, Ingrid M.
Έκδοση: (2017)

Mentoring Processes in Higher Education
ανά: Laverick, DeAnna M.
Έκδοση: (2016)

Higher Education in Saudi Arabia Achievements, Challenges and Opportunities /
Έκδοση: (2013)

Transformations in Research, Higher Education and the Academic Market The Breakdown of Scientific Thought /
Έκδοση: (2013)

Socially Just Pedagogies, Capabilities and Quality in Higher Education Global Perspectives /
Έκδοση: (2017)

International Handbook of Higher Education
Έκδοση: (2007)

Accreditation and Evaluation in the European Higher Education Area
Έκδοση: (2004)

Higher Education Reforms in Romania Between the Bologna Process and National Challenges /
Έκδοση: (2015)

The European Higher Education Area Between Critical Reflections and Future Policies /
Έκδοση: (2015)

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