Luxury Brands in China and India

• Κύριοι συγγραφείς: Atwal, Glyn (Συγγραφέας), Bryson, Douglas (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017.
• Θέματα: Business.; Internet marketing.; Globalization.; Markets.; Industries.; Business and Management.; Branding.; Asian Business.; Emerging Markets/Globalization.; Online Marketing/Social Media.
• Φυσική περιγραφή: XVII, 256 p. 11 illus. online resource.
• ISBN: 9781137547156

This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.