Luxury Brands in China and India

• Main Authors: Atwal, Glyn (Author), Bryson, Douglas (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017.
• Subjects: Business.; Internet marketing.; Globalization.; Markets.; Industries.; Business and Management.; Branding.; Asian Business.; Emerging Markets/Globalization.; Online Marketing/Social Media.

This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic imp...

Table of Contents:

• Chapter 1. A New Reality
• Chapter 2. Luxury Dilemmas
• Chapter 3. The Aspirational Rich
• Chapter 4. The Super Rich
• Chapter 5. Faking Luxury
• Chapter 6. Giving Luxury
• Chapter 7. Digitally Rich
• Chapter 8. Responsible Luxury
• Chapter 9. Learning From Mistakes
• Chapter 10. A Luxury Footprint.