7 Steps to Sales Force Transformation Driving Sustainable Change in Your Organization /

• Main Authors: Shiver, Warren (Author), Perla, Michael (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016.
• Subjects: Business.; Management.; Industrial management.; Sales management.; Economics.; Management science.; Business and Management.; Innovation/Technology Management.; Sales/Distribution.; Economics, general.

The sales force is a company's main engine for driving revenue, one that often requires change to stay competitive and achieve desired results. To improve sales performance, many organizations seek out a 'Silver Bullet'. Transformation is not a one-time, check-the-box event, but a rig...