Principles of Marketology, Volume 2 Practice /

Businesses today operate in a more complex and turbulent environment and face intense competition. To be successful, businesses must intelligently understand and deal with their changing environment and market. In this book, Hashem Aghazadeh introduces marketology as a market-related system that ena...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Aghazadeh, Hashem (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2017.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
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100 1 |a Aghazadeh, Hashem.  |e author. 
245 1 0 |a Principles of Marketology, Volume 2  |h [electronic resource] :  |b Practice /  |c by Hashem Aghazadeh. 
264 1 |a New York :  |b Palgrave Macmillan US :  |b Imprint: Palgrave Macmillan,  |c 2017. 
300 |a XLIV, 703 p. 270 illus., 3 illus. in color.  |b online resource. 
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505 0 |a 1. Marketology Organizational Architecture (MOA) -- 2. Marketology Organizational Design (MOD) -- 3. Marketology Organizational Behavior (MOB) -- 4. Marketology Organizational Contribution (MOC) -- 5. Future of Marketology (FOM) -- 6. Handbook of Marketology (HOM). 
520 |a Businesses today operate in a more complex and turbulent environment and face intense competition. To be successful, businesses must intelligently understand and deal with their changing environment and market. In this book, Hashem Aghazadeh introduces marketology as a market-related system that enables businesses to achieve competitive success through providing superior value to their key stakeholders. In this regard, the hyper-function of marketology supports business executives to make effective market-related decisions and take efficient market-related actions throughout the organization. Principles of Marketology, Volume 2: Practice concentrates on how to deploy and practice marketology architecture all over the organization. Marketology accomplishes business performance and success based on its organizational design and behavior. In this regard, marketology contributes through generation, dissemination, and exploitation of market intelligence and insight. The future of marketology is contemplated and an integrated guideline of practicing marketology is provided. 
650 0 |a Business. 
650 0 |a Marketing. 
650 1 4 |a Business and Management. 
650 2 4 |a Marketing. 
710 2 |a SpringerLink (Online service) 
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776 0 8 |i Printed edition:  |z 9781137579805 
856 4 0 |u http://dx.doi.org/10.1057/978-1-137-54833-7  |z Full Text via HEAL-Link 
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950 |a Business and Management (Springer-41169)