Empowering the Market Economy through Innovation and Entrepreneurship

• Main Author: Samli, A. Coskun (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016.
• Subjects: Business.; Entrepreneurship.; Industrial management > Environmental aspects.; Management.; Industrial management.; Business and Management.; Innovation/Technology Management.; Sustainability Management.

This book argues that the strength of our dynamic society is a market economy, which functions well only if positive and constructive marketing practices are performed. It offers innovative alternatives for achieving economic progress and outlines strategies to create conditions for equal opportunit...