APA (7th ed.) Citation

Lowrie, A., & Lowrie, A. (2018). Understanding Branding in Higher Education: Marketing Identities (1st ed. 2018.). Palgrave Macmillan US : Imprint: Palgrave Macmillan. https://doi.org/10.1057/978-1-137-56071-1

Chicago Style (17th ed.) Citation

Lowrie, Anthony, and Anthony Lowrie. Understanding Branding in Higher Education: Marketing Identities. 1st ed. 2018. New York: Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2018. https://doi.org/10.1057/978-1-137-56071-1.

MLA (8th ed.) Citation

Lowrie, Anthony, and Anthony Lowrie. Understanding Branding in Higher Education: Marketing Identities. 1st ed. 2018. Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2018. https://doi.org/10.1057/978-1-137-56071-1.