SMEs in an Era of Globalization International Business and Market Strategies /

• Main Author: Bijaoui, Ilan (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: New York : Palgrave Macmillan US : Imprint: Palgrave Pivot, 2017.
• Subjects: Business.; Marketing.; International business enterprises.; Globalization.; Business and Management.; International Business.

This book identifies the driving forces behind globalization and proposes innovative ways for small and medium enterprises to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the internation...