SMEs in an Era of Globalization International Business and Market Strategies /
This book identifies the driving forces behind globalization and proposes innovative ways for small and medium enterprises to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the internation...
Κύριος συγγραφέας: | |
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Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
New York :
Palgrave Macmillan US : Imprint: Palgrave Pivot,
2017.
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- 1. Global market and SMEs
- 2.Public Policy
- 3. SMEs and Globalization
- 4. Models for SMEs globalization.