Professionalizing Public Relations History, Gender and Education /

• Κύριος συγγραφέας: Fitch, Kate (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
• Θέματα: Business.; Public relations.; Industrial sociology.; Business and Management.; Corporate Communication/Public Relations.; Sociology of Work.

This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth cen...

Πίνακας περιεχομένων:

• Introduction
• Chapter 1: The professionalisation of public relations in Australia
• Chapter 2: Education and the professional project
• Chapter 3: Women, feminisation and professionalisation
• Chapter 4: A critical history of public relations
• Conclusion.