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02775nam a22004935i 4500 |
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978-1-137-57810-5 |
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DE-He213 |
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20161011141348.0 |
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cr nn 008mamaa |
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160608s2016 xxk| s |||| 0|eng d |
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|a 9781137578105
|9 978-1-137-57810-5
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|a 10.1057/978-1-137-57810-5
|2 doi
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|a HD62.7
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|a BUS060000
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|a 658.022
|2 23
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|a Gavinelli, Laura.
|e author.
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|a Business Strategies and Competitiveness in Times of Crisis
|h [electronic resource] :
|b A Survey on Italian SMEs /
|c by Laura Gavinelli.
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|a London :
|b Palgrave Macmillan UK :
|b Imprint: Palgrave Macmillan,
|c 2016.
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| 300 |
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|a XXVIII, 290 p. 34 illus.
|b online resource.
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
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|a text file
|b PDF
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|a Chapter 1 Firms Strategies and Competitiveness: an overview -- Chapter 2 The Sources of Competitive Advantage -- Chapter 3 The Competitiveness of Italian Small and Medium-Sized Enterprises (SMEs) -- Chapter 4 A Survey on Monza and Brianza SMEs, Italy -- Chapter 5 Boosting Italian SMEs' Development: first consideration -- Bibliography.
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|a This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. The book covers wide-ranging topics such as marketing and communication strategies, internationalization process and entry modes, access to credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and 2014, it reflects on managerial implications for Italian SMEs and identifies their three main competitive challenges. .
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|a Business.
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| 650 |
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|a Market research.
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| 650 |
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|a Small business.
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| 650 |
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|a Leadership.
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| 650 |
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|a Organization.
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| 650 |
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|a Planning.
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| 650 |
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4 |
|a Business and Management.
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| 650 |
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4 |
|a Small Business.
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| 650 |
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4 |
|a Business Strategy/Leadership.
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| 650 |
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|a Market Research/Competitive Intelligence.
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| 650 |
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|a Organization.
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| 710 |
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|a SpringerLink (Online service)
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|t Springer eBooks
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|i Printed edition:
|z 9781137578099
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|u http://dx.doi.org/10.1057/978-1-137-57810-5
|z Full Text via HEAL-Link
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| 912 |
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|a ZDB-2-BUM
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| 950 |
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|a Business and Management (Springer-41169)
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