Business Strategies and Competitiveness in Times of Crisis A Survey on Italian SMEs /

• Main Author: Gavinelli, Laura (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
• Subjects: Business.; Market research.; Small business.; Leadership.; Organization.; Planning.; Business and Management.; Small Business.; Business Strategy/Leadership.; Market Research/Competitive Intelligence.

This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse th...

Table of Contents:

• Chapter 1 Firms Strategies and Competitiveness: an overview
• Chapter 2 The Sources of Competitive Advantage
• Chapter 3 The Competitiveness of Italian Small and Medium-Sized Enterprises (SMEs)
• Chapter 4 A Survey on Monza and Brianza SMEs, Italy
• Chapter 5 Boosting Italian SMEs' Development: first consideration
• Bibliography.