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02654nam a22005535i 4500 |
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978-1-137-58535-6 |
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DE-He213 |
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20160413060039.0 |
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cr nn 008mamaa |
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160413s2016 xxk| s |||| 0|eng d |
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|a 9781137585356
|9 978-1-137-58535-6
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|a 10.1057/9781137585356
|2 doi
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|d GrThAP
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|a HD28-70
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|a KJMV6
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|a PDG
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|a BUS087000
|2 bisacsh
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|a 658.514
|2 23
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| 245 |
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|a The Social Organization: Managing Human Capital through Social Media
|h [electronic resource] /
|c edited by Amelia Manuti, Pasquale Davide de Palma.
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| 264 |
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|a London :
|b Palgrave Macmillan UK :
|b Imprint: Palgrave Macmillan,
|c 2016.
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| 300 |
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|a XVI, 93 p.
|b online resource.
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| 336 |
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a text file
|b PDF
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|a Social media is redefining how companies innovate by connecting people and ideas in previously unexplored ways. Organizations now have the ability to utilize knowledge from external audiences around the globe that they could never reach before. It is changing the way organizations do business today, but not without some considerable risk. The Social Organization aims to shed a light on how social media usage is transforming the way organizations make sense of their identity and of their processes. By adopting a human capital perspective and merging the literature from communication studies and management research, the book argues that social media usage could be fruitfully exploited by organizations as a competitive advantage, if properly attuned with the official organizational culture and with a people-based approach to human resources.
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| 650 |
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0 |
|a Business.
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| 650 |
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0 |
|a Marketing.
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| 650 |
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0 |
|a Management.
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| 650 |
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0 |
|a Leadership.
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| 650 |
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0 |
|a Organization.
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| 650 |
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0 |
|a Planning.
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| 650 |
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0 |
|a Industrial management.
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| 650 |
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0 |
|a Development economics.
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| 650 |
1 |
4 |
|a Business and Management.
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| 650 |
2 |
4 |
|a Innovation/Technology Management.
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| 650 |
2 |
4 |
|a Organization.
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| 650 |
2 |
4 |
|a Business Strategy/Leadership.
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| 650 |
2 |
4 |
|a Development Economics.
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| 650 |
2 |
4 |
|a Marketing.
|
| 650 |
2 |
4 |
|a Management.
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| 700 |
1 |
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|a Manuti, Amelia.
|e editor.
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| 700 |
1 |
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|a Palma, Pasquale Davide de.
|e editor.
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| 710 |
2 |
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|a SpringerLink (Online service)
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| 773 |
0 |
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|t Springer eBooks
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| 776 |
0 |
8 |
|i Printed edition:
|z 9781349844043
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| 856 |
4 |
0 |
|u http://dx.doi.org/10.1057/9781137585356
|z Full Text via HEAL-Link
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| 912 |
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|a ZDB-2-BUM
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| 950 |
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|a Business and Management (Springer-41169)
|
