Wise Family Business Family Identity Steering Brand Success /

Wise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning families are visible and,...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς: Schwass, Joachim (Συγγραφέας), Glemser, Anne-Catrin (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
Πίνακας περιεχομένων:
  • Foreword by Professor Dominique Turpin
  • Chapter 1: Family Business Identity
  • Chapter 2: The Nature of Family Business
  • Chapter 3: Best Practices and Examples from Family Businesses
  • Chapter 4: Overall Lessons and Analysis of the Company Cases
  • Chapter 5: The Expert View: Proactive Communications- Building, Projecting and Preserving Reputation for Business Families and Family Businesses
  • Chapter 6: Toolbox- A Process for Moving from Family Identity to Family Business Brand
  • Chapter 7: Conclusion. .