Wise Family Business Family Identity Steering Brand Success /
Wise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning families are visible and,...
Κύριοι συγγραφείς: | , |
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Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2016.
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Foreword by Professor Dominique Turpin
- Chapter 1: Family Business Identity
- Chapter 2: The Nature of Family Business
- Chapter 3: Best Practices and Examples from Family Businesses
- Chapter 4: Overall Lessons and Analysis of the Company Cases
- Chapter 5: The Expert View: Proactive Communications- Building, Projecting and Preserving Reputation for Business Families and Family Businesses
- Chapter 6: Toolbox- A Process for Moving from Family Identity to Family Business Brand
- Chapter 7: Conclusion. .