Wise Family Business Family Identity Steering Brand Success /

• Main Authors: Schwass, Joachim (Author), Glemser, Anne-Catrin (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
• Subjects: Business.; Small business.; Family-owned business enterprises.; Leadership.; Social responsibility of business.; Business and Management.; Family Business.; Small Business.; Business Strategy/Leadership.; Corporate Social Responsibility.

Wise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning families are visible and,...

Table of Contents:

• Foreword by Professor Dominique Turpin
• Chapter 1: Family Business Identity
• Chapter 2: The Nature of Family Business
• Chapter 3: Best Practices and Examples from Family Businesses
• Chapter 4: Overall Lessons and Analysis of the Company Cases
• Chapter 5: The Expert View: Proactive Communications- Building, Projecting and Preserving Reputation for Business Families and Family Businesses
• Chapter 6: Toolbox- A Process for Moving from Family Identity to Family Business Brand
• Chapter 7: Conclusion. .