Eco-Innovations in Emerging Markets Analyzing Consumer Behaviour and Adaptability /

Eco-Innovations in Emerging Markets Analyzing Consumer Behaviour and Adaptability /

Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innova...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Reyes-Mercado, Pável (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Θέματα:	Business. Management science. Business and Management. Business and Management, general.
Διαθέσιμο Online:	Full Text via HEAL-Link

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