In Search of the Two-Handed Economist Ideology, Methodology and Marketing in Economics /

• Main Author: Freedman, Craig (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
• Series: Palgrave Studies in the History of Economic Thought Series
• Subjects: Marketing.; Economic policy.; Economics.; History of Economic Thought/Methodology.; Economic Policy.

For the economics profession, issues of marketing and ideology have often been reduced to the status of 'the love that dare not speak its name'. This volume brings these issues out of the closet and examines what effect, if any, these factors have in shaping the contours of the discipline....

Table of Contents:

• Prologue: Marketing Truth
• 1. Elephant Stalkers: Fixed Perspectives and Required Results
• 2. A Tale of Two Cities: A Priori Assumptions and A Priori Conclusions
• 3. The Heart is a Lonely Hunter: Chicago's Climb to Glory
• 4. Love among the Ruins: Understanding The Romantic Economist: Imagination in Economics
• 5. The Chicago School of Anti-Monopolistic Competition: Stigler's Scorched Earth Campaign againt Chamberlin
• 6. De Gustibus Non Est Diputandum: George Stigler through Gary Becker's Eyes
• 7. Marching to a Different Drummer: Sam Peltzman Discusses George Stigler.