In Search of the Two-Handed Economist Ideology, Methodology and Marketing in Economics /
For the economics profession, issues of marketing and ideology have often been reduced to the status of 'the love that dare not speak its name'. This volume brings these issues out of the closet and examines what effect, if any, these factors have in shaping the contours of the discipline....
Κύριος συγγραφέας: | |
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Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2016.
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Σειρά: | Palgrave Studies in the History of Economic Thought Series
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Prologue: Marketing Truth
- 1. Elephant Stalkers: Fixed Perspectives and Required Results
- 2. A Tale of Two Cities: A Priori Assumptions and A Priori Conclusions
- 3. The Heart is a Lonely Hunter: Chicago's Climb to Glory
- 4. Love among the Ruins: Understanding The Romantic Economist: Imagination in Economics
- 5. The Chicago School of Anti-Monopolistic Competition: Stigler's Scorched Earth Campaign againt Chamberlin
- 6. De Gustibus Non Est Diputandum: George Stigler through Gary Becker's Eyes
- 7. Marching to a Different Drummer: Sam Peltzman Discusses George Stigler.