In Search of the Two-Handed Economist Ideology, Methodology and Marketing in Economics /

• Main Author: Freedman, Craig (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
• Series: Palgrave Studies in the History of Economic Thought Series
• Subjects: Marketing.; Economic policy.; Economics.; History of Economic Thought/Methodology.; Economic Policy.

For the economics profession, issues of marketing and ideology have often been reduced to the status of 'the love that dare not speak its name'. This volume brings these issues out of the closet and examines what effect, if any, these factors have in shaping the contours of the discipline....