Sustainable Luxury Brands Evidence from Research and Implications for Managers /

• Κύριοι συγγραφείς: Amatulli, Cesare (Συγγραφέας), De Angelis, Matteo (Συγγραφέας), Costabile, Michele (Συγγραφέας), Guido, Gianluigi (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017.
• Σειρά: Palgrave Advances in Luxury
• Θέματα: Business.; Marketing.; Business and Management.
• Φυσική περιγραφή: XV, 244 p. 4 illus. online resource.
• ISBN: 9781137601599

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research. .