Sustainable Luxury Brands Evidence from Research and Implications for Managers /

• Main Authors: Amatulli, Cesare (Author), De Angelis, Matteo (Author), Costabile, Michele (Author), Guido, Gianluigi (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017.
• Series: Palgrave Advances in Luxury
• Subjects: Business.; Marketing.; Business and Management.

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxu...