Sustainable Luxury Brands Evidence from Research and Implications for Managers /

Sustainable Luxury Brands Evidence from Research and Implications for Managers /

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxu...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς:	Amatulli, Cesare (Συγγραφέας), De Angelis, Matteo (Συγγραφέας), Costabile, Michele (Συγγραφέας), Guido, Gianluigi (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017.
Σειρά:	Palgrave Advances in Luxury
Θέματα:	Business. Marketing. Business and Management.
Διαθέσιμο Online:	Full Text via HEAL-Link

Παρόμοια τεκμήρια

When Luxury Meets Art Forms of Collaboration between Luxury Brands and the Arts /
ανά: Kastner, Olga Louisa
Έκδοση: (2014)

Luxury Marketing A Challenge for Theory and Practice /
Έκδοση: (2013)

Fashion Branding and Communication Core Strategies of European Luxury Brands /
Έκδοση: (2017)

Luxury the Chinese Way New Competitive Scenario /
ανά: Rovai, Serena
Έκδοση: (2016)

Advances in Luxury Brand Management
Έκδοση: (2017)

Luxury Brands in China and India
ανά: Atwal, Glyn, κ.ά.
Έκδοση: (2017)

Ingredient Branding Making the Invisible Visible /
ανά: Kotler, Philip, κ.ά.
Έκδοση: (2010)

International Corporate Brand Management Evaluating Standardized Corporate Branding Across Countries /
ανά: Meierer, Markus
Έκδοση: (2011)

B2B Brand Management
ανά: Kotler, Philip, κ.ά.
Έκδοση: (2006)

Branded Component Strategies Ingredient Branding in B2B Markets /
ανά: Worm, Stefan
Έκδοση: (2012)

Global Brand Strategy World-wise Marketing in the Age of Branding /
ανά: Steenkamp, Jan-Benedict
Έκδοση: (2017)

Brand Page Attachment An Empirical Study on Facebook Users’ Attachment to Brand Pages /
ανά: Kleine-Kalmer, Barbara
Έκδοση: (2016)

Managing Corporate Brands A new approach to corporate communication /
ανά: Ormeño, Marcos
Έκδοση: (2007)

Internal Brand Management in an International Context
ανά: Ravens, Christina
Έκδοση: (2014)

International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences /
ανά: Christiaans, Lena
Έκδοση: (2013)

Identity-Based Brand Management Fundamentals—Strategy—Implementation—Controlling /
ανά: Burmann, Christoph, κ.ά.
Έκδοση: (2017)

Online Brand Communities Using the Social Web for Branding and Marketing /
ανά: Martínez-López, Francisco J., κ.ά.
Έκδοση: (2016)

Growing Brands Through Sponsorship An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance /
ανά: Gross, Philip
Έκδοση: (2015)

Fashion Brand Internationalization Opportunities and Challenges /
Έκδοση: (2016)

User-Generated Content and its Impact on Branding How Users and Communities Create and Manage Brands in Social Media /
ανά: Dennhardt, Severin
Έκδοση: (2014)

Brand Growth Barriers Identify, Understand, and Overcome Them /
ανά: Krüger, Ralph, κ.ά.
Έκδοση: (2013)

Empowering Brands with Customer Integration Classification, Benefits and Success Factors /
ανά: Sesselmann, Jörg
Έκδοση: (2016)

Value Creation of Firm-Established Brand Communities
ανά: Wiegandt, Philipp
Έκδοση: (2009)

Retail Branding and Store Loyalty Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats /
ανά: Berg, Bettina
Έκδοση: (2014)

Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing /
ανά: Weindel, Julia Katharina
Έκδοση: (2016)

International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
ανά: Bell, Sandra
Έκδοση: (2008)

The road to luxury : the evolution, markets and strategies of luxury brand management /
ανά: Som, Ashok, κ.ά.
Έκδοση: (2015)

Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer /
ανά: Meister, Sandra
Έκδοση: (2012)

Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil /
ανά: Schaffmeister, Niklas
Έκδοση: (2015)

National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014 /
Έκδοση: (2014)

Advances in National Brand and Private Label Marketing Fourth International Conference, 2017 /
Έκδοση: (2017)

Rethinking Place Branding Comprehensive Brand Development for Cities and Regions /
Έκδοση: (2015)

Vertical Price Coordination and Brand Care Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance /
ανά: Ahlert, Dieter, κ.ά.
Έκδοση: (2013)

Advances in National Brand and Private Label Marketing Second International Conference, 2015 /
Έκδοση: (2015)

Advances in National Brand and Private Label Marketing Third International Conference, 2016 /
Έκδοση: (2016)

New Luxury Management Creating and Managing Sustainable Value Across the Organization /
Έκδοση: (2017)

Storytelling Branding in Practice /
ανά: Fog, Klaus, κ.ά.
Έκδοση: (2010)

The Sustainable Global Marketplace Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Luxury Fashion Retail Management
Έκδοση: (2017)

Global Luxury Organizational Change and Emerging Markets since the 1970s /
Έκδοση: (2018)

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