Sustainable Luxury Brands Evidence from Research and Implications for Managers /

• Κύριοι συγγραφείς: Amatulli, Cesare (Συγγραφέας), De Angelis, Matteo (Συγγραφέας), Costabile, Michele (Συγγραφέας), Guido, Gianluigi (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017.
• Σειρά: Palgrave Advances in Luxury
• Θέματα: Business.; Marketing.; Business and Management.

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxu...

Πίνακας περιεχομένων:

• Introduction: Sustainability in Luxury Branding
• Chapter 1 Inside Luxury: Main Features, Evolving Trends and Marketing Paradoxes
• Chapter 2 Luxury, Sustainability and “Made in”
• Chapter 3 Luxury Consumption and Sustainability
• Chapter 4 Sustainability across Industries
• Chapter 5 Insights from Key Topics in Sustainable Luxury Research
• Conclusions. .