Gender and Political Marketing in the United States and the 2016 Presidential Election An Analysis of Why She Lost /

• Main Author: Sanghvi, Minita (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Edition: 1st ed. 2019.
• Series: Gender and Politics,
• Subjects: Identity politics.; United States-Politics and government.; Marketing.; Politics and Gender.; US Politics.

This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective,...

Table of Contents:

• 1. Gender in Political Marketing in United States
• 2. Issues Facing Women in Politics in United States
• 3. Gender and Intersectionality in Political Marketing
• 4. Gender in 2016 US Presidential Election
• 5. The Path Forward.