|
|
|
|
| LEADER |
02504nam a22005535i 4500 |
| 001 |
978-1-137-60298-5 |
| 003 |
DE-He213 |
| 005 |
20160805141630.0 |
| 007 |
cr nn 008mamaa |
| 008 |
160430s2016 xxu| s |||| 0|eng d |
| 020 |
|
|
|a 9781137602985
|9 978-1-137-60298-5
|
| 024 |
7 |
|
|a 10.1057/9781137602985
|2 doi
|
| 040 |
|
|
|d GrThAP
|
| 050 |
|
4 |
|a HF5410-5417.5
|
| 072 |
|
7 |
|a KJS
|2 bicssc
|
| 072 |
|
7 |
|a KJSM
|2 bicssc
|
| 072 |
|
7 |
|a BUS043000
|2 bisacsh
|
| 082 |
0 |
4 |
|a 658.8
|2 23
|
| 245 |
1 |
0 |
|a Successful Social Media and Ecommerce Strategies in the Wine Industry
|h [electronic resource] /
|c edited by Gergely Szolnoki, Liz Thach, Dani Kolb.
|
| 264 |
|
1 |
|a New York :
|b Palgrave Macmillan US :
|b Imprint: Palgrave Macmillan,
|c 2016.
|
| 300 |
|
|
|a XIV, 168 p.
|b online resource.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 347 |
|
|
|a text file
|b PDF
|2 rda
|
| 520 |
|
|
|a Social media and ecommerce has an enormous impact in today's wine industry, particularly among the Internet-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and researchers to understand how both producers and consumers deal with these modern communication and selling platforms. Providing in-depth examples from around the world, the contributing authors explore how wineries use Facebook and other social media platforms to interact with consumers, crowdsourcing techniques to build a new wine business, cross-cultural analysis, and other tactics that give insight into the world of digital wine marketing.
|
| 650 |
|
0 |
|a Business.
|
| 650 |
|
0 |
|a Social media.
|
| 650 |
|
0 |
|a Marketing.
|
| 650 |
|
0 |
|a Internet marketing.
|
| 650 |
|
0 |
|a Public relations.
|
| 650 |
|
0 |
|a E-business.
|
| 650 |
|
0 |
|a Electronic commerce.
|
| 650 |
|
0 |
|a E-commerce.
|
| 650 |
1 |
4 |
|a Business and Management.
|
| 650 |
2 |
4 |
|a Marketing.
|
| 650 |
2 |
4 |
|a e-Business/e-Commerce.
|
| 650 |
2 |
4 |
|a Corporate Communication/Public Relations.
|
| 650 |
2 |
4 |
|a Social Media.
|
| 650 |
2 |
4 |
|a Online Marketing/Social Media.
|
| 700 |
1 |
|
|a Szolnoki, Gergely.
|e editor.
|
| 700 |
1 |
|
|a Thach, Liz.
|e editor.
|
| 700 |
1 |
|
|a Kolb, Dani.
|e editor.
|
| 710 |
2 |
|
|a SpringerLink (Online service)
|
| 773 |
0 |
|
|t Springer eBooks
|
| 776 |
0 |
8 |
|i Printed edition:
|z 9781349888139
|
| 856 |
4 |
0 |
|u http://dx.doi.org/10.1057/9781137602985
|z Full Text via HEAL-Link
|
| 912 |
|
|
|a ZDB-2-BUM
|
| 950 |
|
|
|a Business and Management (Springer-41169)
|
