Successful Social Media and Ecommerce Strategies in the Wine Industry

• Corporate Author: SpringerLink (Online service)
• Other Authors: Szolnoki, Gergely (Editor), Thach, Liz (Editor), Kolb, Dani (Editor)
• Format: Electronic eBook
• Language: English
• Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016.
• Subjects: Business.; Social media.; Marketing.; Internet marketing.; Public relations.; E-business.; Electronic commerce.; E-commerce.; Business and Management.; e-Business/e-Commerce.; Corporate Communication/Public Relations.; Social Media.; Online Marketing/Social Media.

Social media and ecommerce has an enormous impact in today's wine industry, particularly among the Internet-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and researchers to understand how both producers and consumer...