APA (7th ed.) Citation

Steenkamp, J. (2017). Global Brand Strategy: World-wise Marketing in the Age of Branding. Palgrave Macmillan UK : Imprint: Palgrave Macmillan.

Chicago Style (17th ed.) Citation

Steenkamp, Jan-Benedict. Global Brand Strategy: World-wise Marketing in the Age of Branding. London: Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017.

MLA (8th ed.) Citation

Steenkamp, Jan-Benedict. Global Brand Strategy: World-wise Marketing in the Age of Branding. Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017.

Warning: These citations may not always be 100% accurate.