North American Perspectives on the Development of Public Relations Other Voices /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Watson, Tom (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017.
• Σειρά: National Perspectives on the Development of Public Relations
• Θέματα: Business.; Public relations.; International business enterprises.; Business and Management.; Corporate Communication/Public Relations.; International Business.

This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework.. The series features seven books, six of which cover con...

Πίνακας περιεχομένων:

• Introduction (Tom Watson)
• Chapter 1 United States – antecedents and proto-PR (Cayce Myers)
• Chapter 2 United States – development and expansion of public relations (Margot Opdycke Lamme, Karen Miller Russell, Denise Hill and Shelley Spector)
• Chapter 3 Canada – development and expansion of public relations (Amy Thurlow)
• Chapter 4 Public relations education and the development of professionalization in Canada and the United States (Donald K. Wright and Terence (Terry) Flynn)
• Chapter 5 Government public relations in Canada and the United States (Mordecai Lee, Fraser Likely and Jean Valin)
• Chapter 6 Entertainment publicity and public relations (Donn J. Tilson)
• Chapter 7 Political communications and lobbying in the United States (Edward J. Downes, Dustin Supa and Esther Austin)
• Chapter 8 The historiography of North American public relations (Karla K. Gower).