Advances in Corporate Branding

Advances in Corporate Branding

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation o...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Άλλοι συγγραφείς:	Balmer, John M. T. (Επιμελητής έκδοσης), Powell, Shaun M. (Επιμελητής έκδοσης), Kernstock, Joachim (Επιμελητής έκδοσης), Brexendorf, Tim Oliver (Επιμελητής έκδοσης)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017.
Σειρά:	Journal of Brand Management: Advanced Collections
Θέματα:	Business. Customer relations > Management. Leadership. Organization. Planning. Business and Management. Customer Relationship Management. Business Strategy/Leadership.
Διαθέσιμο Online:	Full Text via HEAL-Link

Παρόμοια τεκμήρια

Customer Experience Management Rebooted Are you an Experience brand or an Efficiency brand? /
ανά: Walden, Steven
Έκδοση: (2017)

Competitive Advantage of Customer Centricity
ανά: Parniangtong, Sathit
Έκδοση: (2017)

Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress /
Έκδοση: (2016)

Marketing at the Confluence between Entertainment and Analytics Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress /
Έκδοση: (2017)

Creating Marketing Magic and Innovative Future Marketing Trends Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2017)

Return of the Hustle The Art of Marketing with Music /
ανά: Sheinkop, Eric
Έκδοση: (2016)

The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World Proceedings of the 2011 World Marketing Congress /
Έκδοση: (2017)

Advances in Chinese Brand Management
Έκδοση: (2017)

The Trust Factor Negotiating in SMARTnership /
ανά: Jensen, Keld
Έκδοση: (2013)

Brand Fans Lessons from the World's Greatest Sporting Brands /
ανά: Smith, Aaron C.T, κ.ά.
Έκδοση: (2017)

The Relationship Marketer Rethinking Strategic Relationship Marketing /
ανά: Hougaard, Søren, κ.ά.
Έκδοση: (2009)

The Right Sensory Mix Targeting Consumer Product Development Scientifically /
ανά: Derval, Diana
Έκδοση: (2010)

Marketing and Customer Loyalty The Extra Step Approach /
ανά: Cavallone, Mauro
Έκδοση: (2017)

Brand Hate Navigating Consumer Negativity in the Digital World /
ανά: Kucuk, S. Umit
Έκδοση: (2016)

Effective Complaint Management The Business Case for Customer Satisfaction /
ανά: Stauss, Bernd, κ.ά.
Έκδοση: (2019)

From Customer Retention to a Holistic Stakeholder Management System Living a Vision /
ανά: Huber, Margit, κ.ά.
Έκδοση: (2008)

Complaint Management and Channel Choice An Analysis of Customer Perceptions /
ανά: Garding, Stefan, κ.ά.
Έκδοση: (2015)

Advances in Luxury Brand Management
Έκδοση: (2017)

The Silver Market Phenomenon Marketing and Innovation in the Aging Society /
Έκδοση: (2011)

The Satisfaction of Change How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes /
ανά: Del Giudice, Manlio, κ.ά.
Έκδοση: (2017)

Customer Relationship Management Concept, Strategy, and Tools /
ανά: Kumar, V., κ.ά.
Έκδοση: (2018)

Energy Branding Harnessing Consumer Power /
ανά: Larsen, Friðrik
Έκδοση: (2017)

Customer-centric marketing : building relationships and creating advocates in the age of the consumer /
ανά: Cundari, Aldo
Έκδοση: (2015)

Statistical methods in customer relationship management /
ανά: Kumar, V., 1957-
Έκδοση: (2012)

Extending the Business Network Approach New Territories, New Technologies, New Terms /
Έκδοση: (2016)

Outsourcing and Offshoring Business Services
Έκδοση: (2017)

Corporate Governance in Japan From the Viewpoints of Management, Accounting, and the Market /
ανά: Demise, Nobuyuki, κ.ά.
Έκδοση: (2006)

Corporate Restructuring From Cause Analysis to Execution /
ανά: Vance, David
Έκδοση: (2010)

Market Your Way to Growth : 8 Ways to Win.
ανά: Kotler, Philip
Έκδοση: (2012)

The Experience Logic as a New Perspective for Marketing Management From Theory to Practical Applications in Different Sectors /
Έκδοση: (2018)

Corporate Governance Recent Developments and New Trends /
Έκδοση: (2012)

Creating and managing superior customer value
Έκδοση: (2008)

Cultural Impact on Lean Six Sigma and Corporate Success Causal Analyses Considering the Effects of National Culture and Leadership /
ανά: Jacobs, Miriam
Έκδοση: (2015)

Luxury Selling Lessons from the world of luxury in selling high quality goods and services to high value clients /
ανά: Srun, Francis
Έκδοση: (2017)

Service design for business : a practical guide to optimizing the customer experience /
ανά: Reason, Ben, 1972-, κ.ά.
Έκδοση: (2016)

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Delivering effective social customer service : how to redefine the way you manage customer experience and your corporate reputation /
ανά: Blunt, Carolyn, 1976-
Έκδοση: (2013)

Communication in Organizational Environments Functions, Determinants and Areas of Influence /
ανά: Rogala, Anna, κ.ά.
Έκδοση: (2016)

Management Models for Corporate Social Responsibility
Έκδοση: (2006)

The wallet allocation rule : winning the battle for share /
ανά: Keiningham, Timothy L.
Έκδοση: (2015)

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