Advances in Chinese Brand Management
This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable a...
Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
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Άλλοι συγγραφείς: | Balmer, John M. T. (Επιμελητής έκδοσης), Chen, Weifeng (Επιμελητής έκδοσης) |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2017.
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Σειρά: | Journal of Brand Management: Advanced Collections
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
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Competitive Advantage of Customer Centricity
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ανά: Srun, Francis
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ανά: Sheinkop, Eric
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